Web Marketing for 2011 and Beyond

 The Changing Face of Builder Marketing

With more and more people starting their home buying search on the Web, builders and Realtors alike are trying to play catch up with how consumers research and shop for homes today. Lisa Dilts, Vice President of RLCCO in Orlando, presented buying trends of consumers to our local Home Builders Association Sales & Marketing Council on Thursday, June 25. Not surprisingly, the Internet was the top source for home buyers across all age groups, even the coveted Baby Boomer generation.