Social Media Tips & Tricks

 

Last month our Social Media article focused on why to use SMO to drive traffic to your website, and what types of SMO can be the most effective. This month we will focus on specific tips you can use to get the most out of your SMO marketing plan. For the next couple of months, we will give specific help tips for different SMO mediums starting with YouTube – probably the best and easiest place to begin!
YouTube.com Video Tips
  1. Make short videos about topics that are useful to the viewer. For example: Lawyers can offer videos on “What to Expect in a Court Room,” or “How to Incorporate Your Business” or “How not to Act in a Dispute,” etc. Companies selling products, such as Blenders” can offer “how to operate” videos and “how to make the perfect smoothies” – even asking customers to submit their favorite drink or smoothie recipes. Post these videos on your website as well as on YouTube. Invite YouTube viewers to visit your entire “How to” videos back on your website.
  2. Tag all of you videos with the appropriate keyword phrases that make your video easily found. What are tags? These are your keywords – example for “Incorporate a Business”: incorporation tips, corporation papers, start a business, corporation forms, business forms, etc. Then always provide an invitation to learn more at your website, and link that video straight to that Corporation or Business section.
  3. Low quality is okay! Have you seen those videos? You don’t need to make a big production out of this. User a store-bought Handycam or even a digital camera with video capability. But keep it short! People have the attention span of a gnat, so less than 2 minutes is preferable.
  4. Add some humor – it’s always the funniest videos that get sent around the fastest. This doesn’t mean that you are unprofessional, just be creative in delivery.
  5. Get Rated! Ask friends and co-workers, even customers, to watch your YouTube videos to rate them. The more highly rated videos get displayed first.
  6. Forward to a Friend - Allow your videos to be sent to friends through YouTube. The more popular videos get displayed first.
  7. Upload multiple file formats so more people can see it. The accepted formats are .WMV, .AVI, .MOV, and .MPG.
Want more tips & tricks for YouTube like embedding videos into blogs and eNewsletters? Email me at debbie@webresourcenow.com for more help or to hire Web Resource to produce these videos or uploads for you. See you next month for more SMO!
For related articles, click on:
Use Social Media to Drive Traffic
Twitter Applications for Web Pages
 
 
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