Search Engine technology is undeniably one of the biggest forces on the Internet and has revolutionized the modern world, but if it leaves you scratching your head we're here to help! Billions of queries are made on search engines every day and within seconds, one can get an answer. We all have been conditioned to discover, learn, and find material as quickly as possible – but is it always the best, most relevant and helpful content? Search engines try their best to offer up the most relevant pages, but unfortunately, they can’t determine value like us humans. In the age of speed and interest of ease, we’ve collectively decided to not dive too far past what a search engine tells us to look at, a.k.a. accepting only the first page, or first few results (out of often millions) as valid. This is where Search Engine Optimization comes in.
Search Engine Optimization, or SEO, is basically making the most of your website in the eyes of the search engine. Chances are that people aren’t looking for you, but what you offer, so you need to make yourself known and available on search engines. SEO is simply making it so people can discover you, which is make or break in Internet business. The guide below is to help you get a strong sense of SEO basics, need more questions answered or help with online marketing contact us today!
Part 1 How Do Search Engines Work?
Part 2 Keyword Research
Part 3 On Page Optimization
Part 4 URL Optimization
Part 5 Website Architecture
Part 6 Linkbuilding
Part 7 Analytics & Measuring