Pay-Per-Click / Sponsored Search Marketing

Pay per click (PPC) is an Internet advertising tactic to drive traffic to your website in which advertisers pay only when their ad is clicked. With search engines, advertisers bid on keywords and keyword phrases relevant to their target market, product and geographical area. Content sites, such as newspapers and magazines, commonly charge a fixed price per click rather than use a bidding system.

Web Resource recommends PPC only as one tactic in any overall online marketing plan. Why? Once the money is gone, typically so is your website from the search engines. PPC is a great way to get immediate traffic, but without carefully watching your bid rates, traffic, conversionals campaigns and SEO within the ads themselves, you will most likely pay more for your bids than your competitors.

How Does Pay-Per-Click Work?
According to Wikipedia "Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site."

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 Read our article on 5 Steps to PPC Success