SEO is the process of preparing your website to improve your website's organic or "natural" ranking high in the results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited. That, in turn, generates more qualified traffic to the website.
You may have heard this called PPC (pay-per-click) or Sponsored Search. PPC requires bidding for positions for specific keyword or keyword phrases. The better your text ad and your website are optimize for your keywords, the lower your bids, or cost-per-click (CPC), have to be for those keywords and the better your ad's positioning can be.
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