Facebook | YouTube
 

  Facebook Tips

With over 800 million users, and growing, Facebook is simply the largest social network.  It is so simple that your grandmother may even have a profile.  If you are only going to have one social media profile, make it Facebook!  Here are some tips to make the most of your Facebook page:

1. Use Facebook as your communication hub. Facebook makes it simple to interact with your customers by integrating your email, messaging, and your wall.  By linking your other social media accounts, you can share your posts on other social media outlets such as Twitter.
2. Think of your Facebook page as the public relations and customer service face of your company.  This is a great resource to get instant feedback from customers.  Acknowledge and affirm fan’s comments on your wall, especially any negative feedback.  Avoid online arguments at any cost!  Make your customers and critics feel appreciated and your fan base will grow exponentially.
3. Post information and stories about your company, products, and services that will interest and engage your fan base.  Remember your posts are visible on your page and you fan’s pages.
4. Add Fans. The more fans your Facebook page has, the more popular your Facebook page (and business) will be. Use the Like Box widget to attract and gain Likes from your web site and other social media profiles. As your page grows in popularity it will attract new “Likes” even faster.
5. Show some personality!  Help your customer identify with what makes your company unique! Upload photos of your business, products, services, contest winners, special events, sponsorships, and employees.
6. Get a custom banner.  Invest the time or money into creating a custom banner for your Facebook page.  It will set your business apart from the norm.
7. Search Engines.  Facebook pages rank well with search engines.  Use back links to your web page to boost its ranking as well.
8. Promote yourself! There is no better place to promote specials, sales, new products, or locations.  Your fans want to hear about your business!

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1. Make short videos about topics that are useful to the viewer. For example: Lawyers can offer videos on “What to Expect in a Court Room,” or “How to Incorporate Your Business” or “How not to Act in a Dispute,” etc. Companies selling products, such as Blenders” can offer “how to operate” videos and “how to make the perfect smoothies” – even asking customers to submit their favorite drink or smoothie recipes. Post these videos on your website as well as on YouTube. Invite YouTube viewers to visit your entire “How to” videos back on your website.
2. Tag all of your videos with the appropriate keyword phrases that make your video easily found. What are tags? These are your keywords – example for “Incorporate a Business”: incorporation tips, corporation papers, start a business, corporation forms, business forms, etc. Then always provide an invitation to learn more at your website, and link that video straight to that Corporation or Business section.
3. Low quality is okay! Have you seen those videos? You don’t need to make a big production out of this. User a store-bought Handycam or even a digital camera with video capability. But keep it short! People have the attention span of a gnat, so less than 2 minutes is preferable.
4. Add some humor – it’s always the funniest videos that get sent around the fastest. This doesn’t mean that you are unprofessional, just be creative in delivery.
5. Get Rated! Ask friends and co-workers, even customers, to watch your YouTube videos to rate them. The more highly rated videos get displayed first.
6. Forward to a Friend - Allow your videos to be sent to friends through YouTube. The more popular videos get displayed first.
7. Upload multiple file formats so more people can see it. The accepted formats are .WMV, .AVI, .MOV, and .MPG.

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