Choose the Best URL
Choosing the best URL for your landing pages, as well as each page on your site, is honestly quite an easy task. It is also one of the most important. There are two cardinal rules here.
WRITING IS IMPORTANT
Write your URL for people. Write your URL for search engines.
As always, this is yet another factor that is most importantly governed by the user experience. When creating a URL, it’s always best to write something that gives away the content of the page as clearly as possible. There shouldn’t be any cloudiness of deception but instead insight on what a link will lead to. The shorter, the better. If someone can see a URL and remember it off the bat, a somewhat difficult task, then a lot has been accomplished.
Keyword use is important as well, both for the user but even more so for the search engines. Employing keywords and keyphrases in the URL for which a given page can potentially cover can really boost your ranking for a page. This plays into the what-you-see-is-what-you-get rule.
DITCH THE CLUTTER
Static URLs
A key thing to adhere to is to always create static URLs. We all know how long and confusing they can get, so as an SEO, you should make it your objective to remove that hurdle by ditching all cluttered and foreign character in a URL. All words should be separated by hyphens, as this will universally be read better by search engines and people.